Tuesday, July 1, 2008

Elegant wine accessory designed to accelerate the traditional aeration process

Vinturi Distribution Continues to Expand

Wineries, Restaurants, and Stores Embrace Vinturi

CARLSBAD, Calif.--(BUSINESS WIRE)--Exica, Inc. today announced that it has expanded the distribution of its signature product, the Vinturi wine aerator (www.vinturi.com). Now partnering with well-established retailers, restaurants, wineries, and distributors, Vinturi is now available nationwide.

“We are delighted that such well-established retailers are carrying the Vinturi and highly regarded restaurants are using the Vinturi with their wines,” explains Rio Sabadicci, inventor of Vinturi. “We continue to receive significant endorsements from leading wine aficionados and experts both nationally and internationally.”

Vinturi, a sleek, elegant wine accessory designed to accelerate the traditional aeration process, allows consumers to enjoy all the benefits of allowing a wine to breathe in the time it takes to pour a glass. Vinturi instantly delivers a better bouquet, enhanced flavors and smoother finish.

Users simply hold Vinturi over a glass and pour wine through it. Carefully designed to blend beautiful form with function, Vinturi applies Bernoulli’s principle which states that as the speed of a moving fluid increases, the pressure within the fluid decreases. When wine is poured through the Vinturi, its design creates an increase in the wine’s velocity and a decrease in its pressure. This pressure difference draws in air, which is mixed with wine, allowing wine to breathe instantly.

Vinturi is certified for use and sale at over 100 Napa and Sonoma winery tasting rooms including but not limited to: Acacia Vineyard, Alpha Omega Winery, Andretti Winery, Atalon Winery, Beaulieu Vineyard, Beringer, Bouchaine, Charles Krug, Cliff Lede Vineyards, Cline Cellars, Clos Pegase, Cosentino Winery, Domaine Carneros by Taittinger, Elan Vineyards, Envy Wines, Folie a Deux Napa Valley Winery, Freemark Abbey, Hope and Grace Wines, Kendall-Jackson, Landmark Vineyards, Markham Vineyards, Meridian, Merryvale, Moon Mountain Vineyard, Napa Cellars, Napa Wine Co., Provenance Vineyards, Peju Province Winery, Perry Creek, Regusci Winery, Revana Family Vineyard, Robert Mondavi Winery, Sterling Vineyards, St. Clement, Summers Estate Wines, and Trinchero Napa Valley.

“The Vinturi is one of the few wine products that does exactly what it claims to do,” says Rick Patton, Tasting Room Manager at Alpha Omega Winery in Napa Valley. “It softens the wine and releases the aroma as if the wine had been decanted for over an hour. We can’t keep it on the shelves. Our guests really respond to the Vinturi during our tastings and very often buy one at the end.”

New retailers include but are not limited to: Beverages and More, Charlie Palmer wine shops, Crate & Barrel, Dean and Deluca, Four Seasons Resort Aviara, Safeway, Sur La Table, Vino 100, WineStyles.

New restaurants using Vinturi with their wines include but are not limited to: Charlie Palmer Restaurants nationwide, Four Seasons Resort Aviara, Blackhawk Country Club, Plump Jack.

Pricing and availability

The suggested retail price is $39.95 and is available at www.vinturi.com.

High and low-resolution images are available at http://www.vinturi.com/graphics/

About Vinturi

Vinturi is a sleek, elegant wine accessory designed to speed up the aeration process with ease and convenience. The result is wine with the best possible flavor, aroma and finish released for consumers to savor. Vinturi inventor Rio Sabadicci collaborated with top industrial designers to develop this unique product that combines form and function to enhance the wine experience.