A recent survey of WineAccess customers taught us that our buyers are spending more and more on everyday wine, with the average purchase for most customers topping $20/bottle. It's easy to see why, given the dollar's plunge and the growth of the international market for fine wine. But, just because people are spending more than $20 doesn't mean they're happy about it.
It's not getting any easier. According to a survey we recently conducted, the average WineAccess customer is now spending more than $20/bottle for an everyday bottle of wine. It's not hard to figure out why. The dollar has dropped 60% against the Euro since the new European currency came into play. Typically, when you buy a wine from a local store, that bottle has touched two, three or even four companies before it arrives on the shelf, so a 60% increase at the source could mean an 80-90% increase in the store! Looking in California? Grape prices from quality vineyards in the better appellations (Napa, Sonoma, Santa Barbara County) are at all-time highs, making it nearly impossible to produce good wine for less than $30/bottle. Oregon? Washington? It's much the same.
Monday, February 4, 2008
To my friends who enjoy a glass of wine... and those who don't. As Ben Franklin said: In wine there is wisdom, in beer there is freedom, in water there is bacteria. In a number of carefully controlled trials, scientists have demonstrated that if we drink 1 liter of water each day, at the end of the year we would have absorbed more than 1 kilo of Escherichia coli, (E. coli) - bacteria found in feces. In other words, we are consuming 1 kilo of poop. However, we do NOT run that risk when drinking wine, because alcohol has to go through a filtering process and then fermenting. Remember: Water = Poop, Wine = Health. Therefore, it's better to drink wine and talk stupid, than to drink water and be full of shit. There is no need to thank me for this valuable information: I'm doing it as a public service.
Smart Wine Drinker
Smart Wine Drinker