Monday, June 2, 2008

AMERICANS BEAT ITALIANS IN TOTAL WINE CONSUMPTION

In 2007, the U.S. increased its wine consumption for the 14th consecutive year, gaining 4% in volume. Americans drank more than Italians for the first time ever and were beaten only by the French in total wine consumed, according the 2007 edition of The Global Drinks Market: Impact Databank Review and Forecast. American consumption is expected to overtake France as the world's largest wine-consuming nation within five years.

On an individual basis, Americans drank only 9 liters per adult in 2007, while the French and Italians consumed 52 liters and 46 liters, respectively. China was the fastest growing wine market last year, while Australia, South African, Canada and Chile also performed well.

Wine & Spirits Daily