Monday, July 7, 2008

Wine Lovers Say Ooh La La! to French Maid

French Maid Wines From France's Languedoc Region Blend Old World Tradition with New World Sophistication

Who better than a French Maid to entice wine lovers with a marriage of Old World sophistication and New World style? White Rocket Wine Company, whose mission is to launch creative new brands targeted to Millennial Generation consumers, is introducing French Maid – five classic varietal wines from the renowned Languedoc region of southern France. Pampered by the Languedoc’s warm sunny days, cool Mediterranean breezes and rich, dark soils, French Maid Cabernet Sauvignon, Merlot, Chardonnay, Pinot Noir and Sauvignon Blanc are coddled from vine to bottle, creating a stunning expression of what the French call terroir and wine lovers worldwide call Ooh La La!

With over $1.4 billion in sales in 2007, France is the #1 wine exporter to the United States, with a 31% share of total imported wine value. A new generation of high-quality, moderately priced and varietally labeled wines is helping France solidify that dominance and fuel the spectacular growth of the import wine market in the U.S.

“Imported wines now account for nearly one-third of the U.S. wine business, an all-time high,” says White Rocket Vice President of Marketing Mark Feinberg. “In 2007, dollar sales of imports rose 9%, outpacing the growth of the total U.S. wine market. As a quintessential high-quality, high-value French wine brand, French Maid is destined to charm the sophisticated Millennial Generation consumers who are fast embracing super-premium wines, especially imports, as their beverages of choice. In addition, French Maid carves a new niche for the French Category by providing an exciting high quality value brand in the fastest growing $12 premium price point.”

French Maid wines are crafted by Melissa Bates and the Bonfils family of Languedoc, France The Bonfils family-owned winery has extensive vineyard acreage in the Languedoc-Roussillon district of southwestern France, an enchanting region of ancient castles, cathedrals and cobblestones that was colonized over 2,000 years ago by the Greeks and Romans, who planted its first vines. Occupying the heart of a larger appellation known as Vin de Pays d’Oc, which was created in the 1970s to encourage the production of superior, regionally distinctive wines, Languedoc has enjoyed a renaissance in quality over the past 20 years.

White Rocket winemaker Melissa Bates says the wines seductively marry Old World winemaking traditions with the New World style of lush fruit, smooth tannins and savory oak.

“French Maid truly is a marriage of old and new, tradition and innovation, sophistication and sass,” says Bates. “It’s a thrill working with our French partners to create a collection of stylish wines appealing to both Old and New World palates.”

About White Rocket Wine Company

Launched in 2006, White Rocket Wine Company focuses on developing new brands that appeal especially to Millennial-generation wine consumers, who comprise a large and ever-growing segment of the premium wine market. In addition to French Maid, White Rocket markets Geode, Horse Play, AutoMoto, Pepi, Silver Palm, Camelot, Dog House, Ray’s Station, Tiz Red and Tin Roof Cellars. The company is located in Napa, CA.

Napa, California